Promote with eBay advertisingīeyond SEO, you can improve your listings’ visibility with eBay Promoted Listings. With a relevant distribution of keywords, your listing will be ranked high in target buyers’ search results and will, through greater exposure, achieve greater sales. Add keywords where meaningfully appropriate to keep your listings’ rankings high. If you aimlessly add keywords that are frequently searched, Cassini will detect that your listing isn’t relevant to your buyers. While you want to distribute these keywords throughout your listing, avoid keyword stuffing. Then, incorporate those keywords throughout your listing. Once you’ve compiled a list of keywords, you can narrow down your list to the most popular words and phrases. Since these listings rank high, these keywords are most likely searched frequently by buyers. Do a search on eBay for products that are identical and similar to yours, and note which keywords are most frequently used in the top-ranking listings. You can take advantage of the eBay-specific keyword tool Terapeak or use a more general keyword tool, such as Ahrefs or Google Keyword Planner, to generate a list of keywords that buyers are frequently searching. There are a few key ways to find out which keywords your buyers are frequently searching. When the keywords in your listing match your buyers’ search terms, Cassini considers your product to be more relevant for that shopper. In deciding which listings will rank highest, it considers which would be most relevant to the shopper.Ī key factor in determining this “relevance” is keyword usage. These search rankings are determined by eBay’s search engine, Cassini. With this reasoning, a listing that ranks high in eBay’s search results will likely attract greater sales than one with a lower ranking. To save time, they’d rather opt for one of the first results they see. Online shoppers don’t want to browse through pages of products. Shoppers then have the knowledge they need to feel confident in making a purchase. With a curated selection of product photos, your listings will give shoppers a clear idea of what to expect from your products. Besides meeting the marketplace’s guidelines, following these rules eliminates distracting elements and keeps buyers focused on your products. eBay asks that sellers keep product images clean with an uncluttered background and no text or borders. Include a variety of photos that show off your products at different angles to provide shoppers with a better sense of your items. Pictures should be 1600 pixels on the longest side to optimize for mobile. eBay requires photos to be at least 500 pixels on the longest side. Well-lit, colorful, high-res photos build buyers’ confidence in your products-they can clearly examine your items’ details, so they feel ready to make a purchase. To make the right first impression, here are a few tips for curating your eBay product photos: Through color, image quality, and more, product photos help buyers assess whether they want to purchase the item. Use high-quality photosīecause online eBay shoppers can’t see your products in person, your item photos matter a great deal. By improving the intuitive factors of your listings with these strategies, you’ll build buyers’ trust in your eBay business and give a boost to your sales. This finding means that the intuitive factors of your eBay listings - aesthetics, professionalism, visibility - often have the biggest impact on whether shoppers purchase your eBay products.Ĭonsidering this research, we’ve outlined 10 tips that speak to shoppers’ associative reasoning. How do you build that buyer relationship? Appeal to shoppers’ intuitive reasoning.Īccording to Harvard Business Review, people rely on their associative reasoning system-based on personal experience and intuition - when making risky decisions, such as an online purchase. When trust is high, shoppers focus less on the potential risks of online shopping and feel ready to make a purchase. The key to securing your online sales, eBay or otherwise, is building buyers’ trust in your business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |